OUR FOUNDER
Marcus Luah
“Success is replicable.
You just need to figure out a clear and scalable business model —
and then reproduce it as many times as you want.”
My story? It’s not a big deal. Everyone has a story. If you really want to know, you can read this article (or chat with me! I’m very friendly). The gist of it is that I started in 2007 from the very bottom of the industry earning $8/hr and worked my way up. I won’t say I’m already at the top because I’m still learning and improving my skills, but if you ask me “why are you successful?”, I think it’s because I dare to try.
“When people are fearful, you’ve got to be greedy. When people are greedy, you’ve got to be fearful.”
Daring to Invest
Everybody knows that if you want to learn something, there is a cost. Whether it is time, money or effort, you have to pay in order to learn. However, normal RES can’t afford to pay so much and wait several months to see whether this or that campaign works out. Even more agents would find it hard to bear the loss if it does not pan out.
That’s why as a division leader, I decided to take on this ‘tuition fee’ cost for the team instead. I buy, study and try out e-books, landing pages, various types of Facebook campaigns, etc and then I’ll share the ones that work with my team. My team and I are constantly spending time and money to learn new techniques to teach the rest of the division.
“To consistently succeed, you must consistently improve.”
A Rewarding Experience
Over my many years with PropNex PNG, I’ve been very honoured and blessed to be awarded with several achievements both as Top Producer and Top Recruiter. This would not have been possible without the support of my team, and my wish is to continue fighting and pushing forward in this field with all of them.
OUR TEAM
Marcus Luah Advisory
As the champion division for 4 years running, MLD is proud to be at the forefront of innovation. We are dynamic, hungry and ever-improving. Our members rank among PropNex’s best each month, and we’re always changing and updating our prospecting and converting strategies. Join us if you want to sustain and scale your property business!
WHAT MAKES A CHAMPION DIVISION
A Clear & Scalable Structure
Everybody says that our market is constantly evolving and changing, and it’s very true—but not everybody does something about it. We believe in constant adaptation. If you constantly improve yourself and learn new knowledge and skills and technology, you will never be left behind.
The main problem that most RES face is a lack of structure. You pass the CEA exam, join an agency…now what? CEA doesn’t teach you how to sell, or where to start looking for clients, and it’s not their job to—their job is to make sure you know Singapore’s property laws. But you can’t be an RES if you only know about property laws.
Negotiation, objection-handling and now digital marketing are only some of the skills that RES cannot survive without…
…But even that’s still insufficient to be successful!
THE 3 FOREVER QUESTIONS
The Eternal Formula
Behind Consistent Success
After so many years in the business, We’ve narrowed it down to 3 questions. We call them the “forever questions” because they’re quite simple, but you need to constantly update your knowledge on them. All markets are dynamic—what works now won’t always work tomorrow. But even though you need to keep improving your methods, the questions you seek to answer will forever stay the same:
That is the question that we need to answer before starting anything. In order to answer that, we need to consider so many factors: their current financial status, their cash flow and many other things like market trends and government schemes. Only then can we begin to tailor an offer that will meet their needs and desires.
It takes years of experience and constant learning to keep up to date on all these things and even then, a single person can easily get overloaded with redundant information. We have 1400+ people who are hungry for knowledge and dare to try new techniques and technology—this is what is called being dynamic.
With such a great team and so many people willing to help and share their experience, nothing is too great a challenge.
Some people may say that for buyers, you just need a wide selection of listings, so that even if their first choice doesn’t pan out you can direct them to another under you. For sellers you just need to give them the assurance you can sell at a good price in a short time.
The truth is that nowadays RES are no longer just salespeople. They are financial consultants. Clients will return to or refer RES who have helped them plan beyond the transaction. They are who clients go to when they want to figure out what else they can get or do with their assets because they don’t have the real estate know-how.
Who knows what RES will become in the future?
Even if you are the best salesperson on Earth, if you can’t find a client to pitch to, all those skills are pointless. However you’ll hardly see anybody teach clear prospecting techniques because doing so may create more competition. But without clients, you can’t make a living and if you can’t make a living, you’ll leave the industry.
But we want more RES! If you were never given the chance to prove your skills, then how will we know if we’ve lost a potential champion? If all you needed was someone to provide you with a clear direction and goal to work towards, then why not? At MLD, we’re never afraid of healthy competition, only stagnation.
Join us and you’ll get pointers on things like which segment is most suited to you, how to prospect clients and how to approach them!
THE PLATFORM THAT DIGITISES OPEN-SHARING
Connecting You to Success
With the Right Skill.
MLD
Signature Training
Join our advanced prospecting and connecting groups to learn how to generate leads, warm cold leads, cultivate bonds and convert clients.
To the Right People.
Exclusive
E-Learning Portal
Login to our digital platform to access and learn the most updated and relevant market knowledge and skills at any place or time.
Through Multiple Channels.
Division-wide
Tagger List
Tap on our extensive team of highly trained and skilled taggers specialising in helping your clients find their ideal stack and unit.
At the Right Time.
Customised
Business Model
Discover your strengths through a personalised coaching session with our veteran trainers and receive a personalised business plan.
Wonder how we transmit our eternal formula to each and every one of our agents? Learn more about our exclusive e-learning portal, where we share tried and tested techniques on creating cost-effective new launch lead generation campaigns, customised asset progression Facebook lead generation funnels and more!
MLD Hall of Fame
Every quarter, we congratulate our top performers for their amazing drive and outstanding results. The top 20 are invited to an exclusive Star Achievers Lunch hosted by Marcus Luah himself!
MLD Hall of Fame
Every quarter, we congratulate our top performers for their amazing drive and outstanding results. The top 20 are invited to an exclusive Star Achievers Lunch hosted by Marcus Luah himself!
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