From top rookie to top producer and now one of the leading team manager’s in Marcus Luah Division, Edwin Lee is blazing a trail straight to the frontline in just 3 short years. Picking up industry knowhow and the latest digital skills, he has innovatively combined them with the energy and determination of youth to achieve incredible results.
In his early career, Edwin was actually an engineer. However, he had a greater interest in reading about finances and investments instead. He eventually entered the property industry in 2017 and has not looked back since.
A multi-Platinum Achiever and Top Producer Award winner, Edwin discovered early on that the key to success in real estate was persistence. Despite being completely green, he managed to secure several exclusive listings (some FSBO) through his courage and sincerity, kickstarting his career and rise to the top.
At ELA patience and sincerity are the secrets to success. As someone without a long history of experience, Edwin believes that how quick agents pick up industry knowhow depends on how well he explains and imparts his knowledge to them. Having found a great mentor in his rookie years, he is well aware of the difference good guidance can make.
This is why he focuses on giving his team as much of his time and energy as possible, conducting personalised training sessions to teach each member how to engage with cold leads, gain trust and convert prospects into clients.
In his own sales, Edwin employs in-depth digital marketing techniques. Adapting from the challenges of conducting physical meetups and viewings during the COVID-19 circuit breaker, he has embraced the internet fully, utilising digital platforms like social media, ad buying, digital staging and even WhatsApp chatbots.
On top of guiding his team to leverage on newer and more relevant digital techniques, Edwin also conducts regular one-to-one mentoring sessions and practice workshops to review the techniques taught in the structural training programs organised by PropNex. Through these, he helps ensure that every member will achieve or continue to achieve consistent success.